Thursday, 17 November 2016

Tablet Market Stumbles in 2015: IDC

No holiday miracles for tablet makers this year. Tablet shipments will continue their decline for 2015, according to International Data Corporation's (IDC) latest forecast.
For 2015, that tablet vendors will have shipped 211.3 million units, an 8.1 percent drop from 2014 figures, IDC announced today. Last year, tablet shipments totaled 229.6 million units.
While the popularity of tablets is waning, one form factor increasingly is gaining market acceptance.
Seeking the versatility of both touch and keyboard input, buyers are driving demand for two-in-ones, according to IDC research director, Jean Philippe Bouchard. "We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition," he said in prepared remarks. "The proliferation of detachable offerings from hardware vendors continues to help drive this switch."
Backed by the major OS makers and device manufacturers, two-in-ones are cementing their place in the tablet market. Tumbling prices also help.
"We're starting to see the impact of competition within this space as the major platform vendors – Apple, Google and Microsoft – now have physical product offerings," Bouchard observed. "With attractive price points, including the introduction of sub-$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75 percent growth compared to 2015.
Tablets based on Microsoft's Windows OS will make big gains

over the next few years, at the expense of both Android and Apple iOS.


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